ufcalls.blogg.se

This course will introduce students to the creative process. Completion of all second-level MKTG courses.

As part of a cross-course team project (with Brand and Campaign Strategy, Consumer Experience Marketing, Earned Marketing Opportunities, and Paid Media Opportunities), students will follow a systematic approach to the analysis of owned media using a current marketing communications case study. Students will explore and apply best practices and tactics for a variety of current, relevant owned media channels-including websites and landing pages, email marketing, and content marketing (blogs, infographics, whitepapers, video, collateral, etc.)-for both B2B and B2C organizations. Students will identify resources and tools to audit, plan, produce, distribute, and manage effective marketing assets that develop strong customer relationships and deliver a solid return on investment.

​In this course, students will look at opportunities for owned marketing communications channels to increase customer acquisition, conversion, retention, and advocacy as part of an integrated marketing communications (IMC) campaign. BCIT gave me the confidence to excel in my career and be successful in all my different roles.” I found that I was armed with all the tools I needed to tackle whatever tasks I was given. I have utilized many different skills that I gained from the Marketing Communications program. “I’m currently working as a Media Buyer for Live Nation and have progressed through a few different roles in my time here. Laura Cranfield, Social Media Manager, Lush North America The pacing was extremely fast, helping to condition me for the demanding landscape of social and ensuring I was equipped to handle a solid workload.” The program was an impressive immersion into business, providing practical skills, great internship opportunities, and an environment which fostered critical thinking. “As the Social Media Manager for Lush North America, my skillset is continuously evolving to suit the ever changing environment of social media. You’ll also have the option of applying course credits from the diploma toward full-or-part-time study for your Bachelor of Business Administration.īCIT Marketing Communications Diploma – Katie at 123w Advertising Agency

In fact, about 75% of our students begin work in the field immediately after graduation. Many marketing employers specifically recommend this program and look for graduates to hire into marketing, advertising, promotions, and public relations roles in Canada and across the world. You’ll gain real-world experience in your 10-week internship, and have access to networking opportunities to help accelerate or begin your career. In this option, you’ll be immersed in the fast-paced world of digital marketing and brand strategy, working in groups to drive results, and learning cutting-edge industry practice through in-class lectures and labs.